About Us

UpBeat Events was founded in 2021 in Suva, Fiji. The basic, but visionary idea at its inception was to provide a platform for promoting a greater awareness of the fine arts, particularly in music, and a deeper appreciation of its vast diversity and qualities.

Music Appreciation, Diversity, and Qualities

Music continues to play a key role in the lives of every person it touches. However, with the click-of-a-button era, the convenience of having the entire global environment at your fingertips, and the fast-paced setting of urban life, music can sometimes lose its touch and take a backseat to other daily interruptions.

UpBeat Events believes in bringing the focus back on the music and its rich history to be the central part of itsproductions, and not simply just a tool to provide ‘background ambience’. The enormous diversity of music and its individual parts is essential to recognize, not only in appreciating its unique qualities, but in the great power ofwhat it can do to affect its engaged listeners.

At UpBeat Events, one of the primary objectives is to provide a space where music is highly appreciated by all observers, and where artists and musicians are able to relay their messages in a safe, inviting, and maybe even challenging approach.

Our objective is to expand on far-reaching history that has made up the Fijian music landscape and challenge it by taking the art-form to higher levels. Combining flavors of Fiji’s biggest urban music era of the 1960’s – 1990’s, fused with hints of contemporary global music (European Jazz to American Funk/Rhythm and Blues/Hip-Hop to Afro-Beatelements to Brazilian Bossa Nova, among others), while also staying grounded to the traditional and cultural musical rootsof Fiji. Whatever the focus of the production may be at a particular time, the main objective should always lead back to the appreciation of the music and its qualities.

The possibilities are indeed endless with what can take place when engaging, conscious, and stimulating music is introduced into our society and we believe that this can elevate the next generation to be more aware with what they are consuming and how it influences even daily decisions.

So, when you come to any one of our events, come prepared to fit into an environment where you will go away with a greater understanding and higher appreciation of music and its immense diversity.

Let’s start listening to some great music!